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3 Reasons to Smile in Your Professional Headshot

Stock photos are cheap. For a few dollars, you can get a generic photo with happy, smiling professional models. It makes your web site looks pretty.

But if your goal is to drive new business and convert web site visitors into customers, stock photos are a waste of valuable Internet real estate. Let’s put it another way: If stock photos were food, they would be considered empty calories—Visual bloat that slows down site loading times with no benefit to you. Who needs that?