Note: This article originally appeared in Modern Photography in 1987; I republished it in my web site, Black & White World. Unfortunately, that site is down for the foreseeable future, so I’m reposting it here as it is frequently referenced.… Read More »First-Person: How Garry Winogrand Changed My Life as a Photographer
When you think of branding, you may be thinking about logos, the look and feel of your print and online marketing material. But what about photos that say something about you? Making the time to get a high-quality headshot for… Read More »Headshots and Beyond: Professional Portraits Are A Powerful Branding Opportunity
Stock photos are cheap. For a few dollars, you can get a generic photo with happy, smiling professional models. It makes your web site looks pretty. But if your goal is to drive new business and convert web site visitors… Read More »Stock Photos Vs. Original Photos for Your Business Web Site: Guess Which Wins?
Cameras on smart phones are a wonderful invention. They’re great for selfies, capturing vacation snapshots on sunny days…but when it comes to showing your Real Estate listings, don’t be fooled: Smart phone cameras simply can’t capture what an experienced professional photographer… Read More »Why Outsourcing Professional Real Estate Photography Is Worth It For Realtors